Social media is fundamental for an artist to succeed, and not just as a tool to speak to your fans, but as a marketing tool. I think the landscape for music is so different than it was in the last 5 years. What is your opinion of the relationship between social media and the music industry? And then inviting them to come and see me live. Keeping my followers entertained by listening and engaging with them through comments on videos is key for me. Hopefully, I’m doing an okay job of that so far. How do you stay connected to your impressive 2.7 million followers on TikTok? I’ve been busking for 5 years now, so to have an audience of millions compared to the handful of strangers I usually sing to was pretty hard to wrap my head around at first. Videos of you busking on TikTok went crazy viral at the beginning of your journey. That was all I listened to on the 30-minute walk to and from school for 2 years. When I turned 13 my sister gave me her old phone and on it there was Beyoncé’s I am Sasha Fierce album and J Cole’s Born Sinner album. My sister and brother loved RnB and hip hop so from age 6 I was listening to artists like Usher, Ne-Yo and Rihanna consistently. ![]() My dad loved listening to music so there was always something playing around the house, be it old Stevie Wonder or Michael Jackson and other soul singers. My early music taste was tailored by my family and the soundtracks around the house I would hear. How has your childhood and early days influenced your musical journey? I fell in love with writing the same way I first did with singing, and I knew this was the only thing I could do day in and day out and be happy. I decided to go and sing on the street to see what would happen since I hated my job at the time and at this point I had started writing a few songs. I didn’t realise, however, that I was an artist until I was 17. I was always singing for as long as I can remember, so I think I knew I wanted to be a singer from the start. ![]() Tell us about how you originally got into music and found your sound? After I’ve done one of these I usually go home and play some video games. What does a day in the life look like for you currently?Ī day in the life for me consists of either, going to the studio to write music, travelling to central London to perform my music on the street, or filming videos and content to promote my music. To celebrate the release of “i felt.”, we spoke to the hotly tipped creative, discussing finding his sound, upholding his social media presence, and the making of the provoking new EP. Vocally delicate and lyrically emotionally resonant, the singer-songwriter’s sound is driven by soul and contemporary R&B, with the project showcasing an impressive diversity to his approach. ![]() Ray has unveiled his debut EP, “i felt.”, a searing and mature body of work that sees him cement the foundations that he has been building since his artistic inception. Summer has seen Ray delivering some significant performances at festivals like The Great Escape and a headline show at Camden Assembly, and it’s evident that the 23 year old Ugandan-born, Newcastle-raised artist is only getting started. All rights reserved.From busking on the streets and blowing up on Tik Tok to establishing himself as a promising emerging artist, it’s been a fruitful year for Victor Ray. Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P.A subscription is required for Apple TV+.Learn more about how Apple Card applications are evaluated at /kb/HT209218.territories, please call Goldman Sachs at 87 with questions about Apple Card. Apple Card is subject to credit approval, available only for qualifying applicants in the United States, and issued by Goldman Sachs Bank USA, Salt Lake City Branch. To access and use all Apple Card features and products available only to Apple Card users, you must add Apple Card to Wallet on an iPhone or iPad that supports and has the latest version of iOS or iPadOS.View full terms and conditions of offer here. Only one Apple Gift Card per eligible Mac or iPad per Qualified Purchaser. Qualified Purchasers receive an Apple Gift Card when they purchase an eligible Mac or iPad at a Qualifying Location.
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